We know that customer service and sales representatives are responsible for building relationships with customers. But, let’s not stop there. When an entire organization benefits from relationship development, we need to find effective ways to engage the entire organization in relationship development. Everyone plays an important role in that process, so take the time to discover and identify how each job position at your bank will contribute to successful relationship development. This session examines how banks can direct their culture and business practices directly at customers and their long-term loyalty. It’s no longer acceptable to only take ownership of your daily tasks. Every employee must take ownership in the customers’ relationship tenure and satisfaction.