Presenter: Tom Hershberger, Kyle Hershberger, Cross Financial

This 90-minute program will be presented live on: March 23, 2023 – 10:00-11:30 a.m. CT

Recording available through: June 23, 2023

Price: $330

Creative thinking can provide financial institutions with highly effective marketing solutions on a very low budget. This program is a compilation of successful marketing programs implemented by community banks when limiting the promotion budget was a key factor. The presentation provides participants with easy-to-read materials that identify each marketing program’s objectives and the action steps followed by the bank to implement the activity. The program is divided into three parts, each supported by recommended implementation activities and examples from financial institutions around the country:

• Image building and branding
• Product promotions
• Community events and public relations

Target Audience: Senior management, marketing offi