Put your customers at the heart of banking decisions. Explore the often-overlooked power of journey mapping to understand and enhance the customer experience. This session guides bank leaders in refocusing teams on customer-centric strategies, covering the fundamentals of journey mapping, its application in attracting and retaining talent, and its role as a valuable tool for infrastructure and technology investment decisions.

What is Journey Mapping?

• How to use it use to recenter the organization with the client at the center
• Using the map to help attract and retain talent
• Using the map as a tool for infrastructure and technology investment decisions

Target Audience: Bank leaders looking to improve the success of their organization