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Effective Marketing in a World Driven by Technology and Compliance-Fa24


Additional information



Recording Available Until



Kyle Hershberger, Tom Hershberger


Cross Financial

Target Audience

marketing officers, Senior management and leaders

Program Time

2:00 pm-3:30 pm CT


90 minutes

Nearly every sales, marketing or promotion idea in banking today, is influenced by emerging technologies and regulatory compliance. This places specific demands on how advertising, promotions and relationship development activities are deployed by financial institutions. Unifying sales, marketing, technology and compliance requires collaboration. So, what are highly effective banks doing to unify their professional resources? This session examines banking industry examples of how community banks are optimizing their sales and marketing practices by collaborating with project partners in operations, information technology and compliance. The most creative and effective sales and marketing solutions will come from teams that develop an enterprise-wide process to develop and execute promotions, campaigns and corporate communications.

 Target Audience:  Senior management and leaders, marketing offi