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New Deposit Products Yielding Durable Competitive Advantage-Fa24

$330.00

Additional information

Date

10/22/2024

Recording Available Until

1/22/2025

Presenter

Neil Stanley

Company

The CorePoint

Target Audience

ALCO members, Branch managers, CEOs, CFOs, controllers, customer experience, presidents, chief deposit officers, marketing, retail banking officers

Program Time

2:00 pm-3:30 pm CT

Duration

90 minutes

In the dynamic landscape of financial services, the development of innovative deposit products is paramount for institutions to create and maintain a durable competitive edge. This session delves into the strategies and methodologies behind crafting new deposit products that attract consumer, commercial, non-profit, and government depositors while avoiding the interest rate wars.

Specific topics include:

  • Understanding Market Dynamics: Analyzing market trends, depositor behaviors, and regulatory landscapes to identify opportunities for new deposit products.
  • Innovative Product Design: Techniques for designing deposit products that cater to evolving depositor needs and expectations, enhance convenience, and offer unique value propositions.
  • Technological Integration: Leveraging technology to streamline account opening processes, enhance digital banking experiences, and maximize operational efficiency.
  • Marketing and Positioning: Developing targeted marketing strategies to effectively communicate the benefits of new deposit products and differentiate the institution in a crowded marketplace.
  • Customer Engagement and Retention: Implementing customer-centric approaches to foster long-term relationships, encourage deposit growth, and minimize churn.
  • How institutions become prepared for coherent, effective, and efficient negotiations as we leave behind the order-taker posture

Target Audience:  Presidents, CEOs, CFOs, chief deposit officers, ALCO members, controllers, retail banking officers, customer experience, branch managers, marketing