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New Deposit Products Yielding Durable Competitive Advantage-Fa24


Additional information



Recording Available Until



Neil Stanley


The CorePoint

Target Audience

ALCO members, Branch managers, CEOs, CFOs, controllers, customer experience, presidents, chief deposit officers, marketing, retail banking officers

Program Time

2:00 pm-3:30 pm CT


90 minutes

In the dynamic landscape of financial services, the development of innovative deposit products is paramount for institutions to create and maintain a durable competitive edge. This session delves into the strategies and methodologies behind crafting new deposit products that attract consumer, commercial, non-profit, and government depositors while avoiding the interest rate wars.

Specific topics include:

  • Understanding Market Dynamics: Analyzing market trends, depositor behaviors, and regulatory landscapes to identify opportunities for new deposit products.
  • Innovative Product Design: Techniques for designing deposit products that cater to evolving depositor needs and expectations, enhance convenience, and offer unique value propositions.
  • Technological Integration: Leveraging technology to streamline account opening processes, enhance digital banking experiences, and maximize operational efficiency.
  • Marketing and Positioning: Developing targeted marketing strategies to effectively communicate the benefits of new deposit products and differentiate the institution in a crowded marketplace.
  • Customer Engagement and Retention: Implementing customer-centric approaches to foster long-term relationships, encourage deposit growth, and minimize churn.
  • How institutions become prepared for coherent, effective, and efficient negotiations as we leave behind the order-taker posture

Target Audience:  Presidents, CEOs, CFOs, chief deposit officers, ALCO members, controllers, retail banking officers, customer experience, branch managers, marketing