This presentation identifies the six critical ingredients required to improve and manage a successful relationship development program with commercial businesses and professionals. The session provides clear direction for developing a well-defined management structure, quality customer and prospect information, participant accountability, performance measurement, sales support and reward systems.  Developing an effective business development system requires an ongoing assessment of program design and participant performance. The materials you receive provide direction for designing a program that will work effectively for your organization. The session emphasizes the need for leadership in all sales activities and the importance of identifying  relationship managers. Commercial bankers can successfully address the price sensitivity and service demands of business owners and professionals by becoming effective relationship managers.

 Target Audience:  Senior managers and leaders, emerging leaders, mid to upper-level manag