SETTING THE RIGHT TARGET: “DIGITAL” IS THE MEANS, NOT THE END

• Why digital banking matters now more than ever
• Competitive threats from the rapidly evolving competitive landscape: Big banks, Big Techs, and FinTechs
• Developing a digital banking strategy that aligns with the bank’s strategic priorities
• Building for speed and agility
• Best practices from leading digital players
• Application session: strategy maps to determine desired outcomes and evaluate strategic choices and tradeoffs

THE EMERGING CUSTOMER

• Delve into the market demographic shifts, consumer behaviors, digital tools and competition from fintechs and big tech
• Understand how these dynamics are heightening consumer expectations for a seamless, quick and secure banking relationship
• Learn which data points are most relevant and how to use these insights to usher in a new way of thinking at the bank, built around the consumer
• Personalization of the experience; providing (and communicating about) more options to bank beyond the branch (chatbots, embedded video in mobile apps, etc.) and simplification. 

CREATE YOUR TEAM – THE PEOPLE FACTOR OF A DIGITAL BANK

• Making the necessary shift to evolve towards a digital banking culture
• Skills and keys to leadership in a digital banking culture
• Finding the right people to setup and maintain your digital bank

TWO SIDES OF THE FINTECH COIN … THE  PROVIDER AND THE PARTNER

• Top trends in digital banking technologies
• Establishing partnerships that are critical to success
• Vendor selection and management
• Omnichannel onboarding and new customer acquisition

COMPLIANCE AS THE FOUNDATION TO HELP ACHIEVE DIGITAL BANKING SUCCESS

• Overiew of the regulatory structure – the whole alphabet soup 
• What it looks like when things go wrong – consent decree highlights and stories fro
• Healthy collaboration between product and compliance when it comes to new offerings and emerging markets

EMERGING RISKS AND OPPORTUNITIES OF TECHNOLOGY: FROM CYBERSECURITY TO ARTIFICIAL INTELLIGENCE

• Operational risks associated with digital banking
• Proactively protecting your digital banking presence from attacks
• Best practices in cybersecurity strategies
• An overview of AI, Machine Learning (ML), Large Language Models (LLMs), and more 
• Building a case for the use of AI at your bank
• Tips for AI vendor management and questions you should be asking

PROMOTING YOUR DIGITAL BANK & BUILDING YOUR BRAND

• Best practices in marketing your digital bank
• Effective marketing and sales strategies specific to digital banking
• Incorporating social media and digital marketing into your promotional strategies

PROGRAM WRAP-UP: KEYS TO SUCCESS FROM A WINNING TEAM

• An interactive session with attendees where we’ll pull it all together with a panel of active digital bankers and faculty experts on keys to success and lessons learned when developing a digital bank.