Curriculum
The Digital Banking School is being delivered 100% online to allow employees across various functional areas to participate. The curriculum is divided into a one-hour welcome and overview, plus eight sessions that will be delivered live online in 3-hour segments — with breaks — over the course of four weeks. Each session will be recorded in case someone cannot attend the live, interactive session – and we will include interactive application sessions within the program so you can apply what you’ve learned and begin immediately to begin discussing your bank’s digital banking goals and strategy. The school will also include virtual networking opportunities and a panel discussion with digital banking experts and bankers who’ve successfully developed and launched digital banking at their institution.
In addition to the program overview, the eight course modules that make up the school are:
SETTING THE RIGHT TARGET: “DIGITAL” IS THE MEANS, NOT THE END
- Why digital banking matters now more than ever
- Competitive threats from the rapidly evolving competitive landscape: Big banks, Big Techs, and FinTechs
- Developing a digital banking strategy that aligns with the bank’s strategic priorities
- Building for speed and agility
- Best practices from leading digital players
- Application session: strategy maps to determine desired outcomes and evaluate strategic choices and tradeoffs
THE EMERGING CUSTOMER
- Delve into the market demographic shifts, consumer behaviors, digital tools and competition from fintechs and big tech
- Understand how these dynamics are heightening consumer expectations for a seamless, quick and secure banking relationship
- Learn which data points are most relevant and how to use these insights to usher in a new way of thinking at the bank, built around the consumer
- Personalization of the experience; providing (and communicating about) more options to bank beyond the branch (chatbots, embedded video in mobile apps, etc.) and simplification.
CREATE YOUR TEAM – THE PEOPLE FACTOR OF A DIGITAL BANK
- Making the necessary shift to evolve towards a digital banking culture
- Skills and keys to leadership in a digital banking culture
- Finding the right people to setup and maintain your digital bank
TWO SIDES OF THE FINTECH COIN … THE PROVIDER AND THE PARTNER
- Top trends in digital banking technologies
- Establishing partnerships that are critical to success
- Vendor selection and management
- Omnichannel onboarding and new customer acquisition
COMPLIANCE AS THE FOUNDATION TO HELP ACHIEVE DIGITAL BANKING SUCCESS
- Overiew of the regulatory structure – the whole alphabet soup
- What it looks like when things go wrong – consent decree highlights and stories fro
- Healthy collaboration between product and compliance when it comes to new offerings and emerging markets
EMERGING RISKS AND OPPORTUNITIES OF TECHNOLOGY: FROM CYBERSECURITY TO ARTICIAL INTELLICENCE
- Operational risks associated with digital banking
- Proactively protecting your digital banking presence from attacks
- Best practices in cybersecurity strategies
- An overview of AI, Machine Learning (ML), Large Language Models (LLMs), and more
- Building a case for the use of AI at your bank
- Tips for AI vendor management and questions you should be asking
PROMOTING YOUR DIGITAL BANK & BUILDING YOUR BRAND
- Best practices in marketing your digital bank
- Effective marketing and sales strategies specific to digital banking
- Incorporating social media and digital marketing into your promotional strategies
PROGRAM WRAP-UP: KEYS TO SUCCESS FROM A WINNING TEAM
- An interactive session with attendees where we’ll pull it all together with a panel of active digital bankers and faculty experts on keys to success and lessons learned when developing a digital bank.