Program Fee and What’s Included

  • All instructional materials, posted electronically for download
  • Opportunity to network with faculty and technology colleagues; and, and invitation to join an alumni-only group on LinkedIn for ongoing networking
  • Daily breakfast. lunch and break refreshments
  • $350 registration fee
  • Support of the GSB staff and faculty throughout the course     

Tuition for the 2024 Strategic Marketing School is $2,825. 

Important Note: Students are responsibile for booking their lodging in this program. A block of rooms will be  available at the Fluno Center until the program deadline, or participants are welcome to book at a nearby hotel. 

Cancellation/Refund Policy:

Registration fees are non-refundable. Other fees paid will be reduced by any hard dollar costs incurred by GSB and are then available for refund or future use, subject to the following guidelines.

Future Use: If you cancel, you may elect to leave paid fees on account with GSB without a cancellation fee. The funds must be used within 24 months of the cancellation date and can be used toward any school; however, they cannot be applied to online seminars. Any funds not used at that point will be forfeited to GSB. If a refund is requested after fees have been placed on account with GSB, the refund will be processed based on the original cancellation date subject to the cancellation fees below.

Refund:  If you cancel and request a refund, it will be subject to a cancellation fee based upon the date of cancellation as follows:

Notice of Cancellation Received by GSB                 Refund Percentage

15-45 Days Prior to Program Start Date                                90%

8-14 Days Prior to Program Start Date                                   75%

7 Days Prior or failure to appear at Program                        none

Multi-Student Discount

GSB encourages banks to enroll multiple attendees so that sales and marketing professionals can work together to enhance relationship growth and company performance through a unified effort focused on the customer. If your bank chooses to enroll multiple students, you will receive a rebate of $350 for each additional student – that’s essentially a free registration fee for each second and subsequent attendee that will be rebated at the conclusion of the school.