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Program Fee and What’s Included

  • All instructional materials and resources
  • Five nights lodging (single occupancy) at the Fluno Center For Executive Education (Madison) or a business hotel a short one-block walk to the Fluno Center, based on space availability
  • Meals (including full breakfast and lunch each day)
  • Welcome Reception and Dinner
  • Invitation to join an alumni-only networking group on LinkedIn
  • $350 registration fee
  • Access to a faculty of experts with decades of experience in the financial services industry
  • Note: if this program can’t be held in person due to health guidelines it will be transitioned to a virtual format, resulting in a fee reduction and modified schedule.       

Tuition for the 2022 Sales and Marketing School is $3,450.


Multi-Student Discount

Tuition for the 2022 Sales and Marketing School is $3,450; however, GSB encourages banks to enroll multiple attendees so that sales and marketing professionals can work together to enhance relationship growth and company performance through a unified effort focused on the customer. If your bank chooses to enroll multiple students, you will receive a rebate of $350 for each additional student – that’s essentially a free registration fee for each second and subsequent attendee that will be rebated at the conclusion of the school.